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PYMNTS Research: Restaurants Cancel QR Code

While some catering technologies improve both efficiency and the diner experience, others can negatively impact the dining experience. Take, for example, the QR code menu – consumers have mixed feelings and restaurants are taking notice.

In numbers

According to the results of the 2022 edition of the PYMNTS Restaurant Readiness Index, created in collaboration with Paytronix, the share of restaurants offering the possibility of placing orders at the table using a QR code fell by 17 points, from from 42% in September 2021 to 25% in April.

Read more: More than half of restaurants rely on digital sales, despite rise in on-site orders

The index surveyed more than 500 quick-service restaurant (QSR) and full-service restaurant (FSR) managers across the country.

What insiders are saying

While younger consumers may be more accustomed to leveraging digital technologies in all of their daily routines, older consumers may be particularly alienated by technology.

“People are frustrated, especially people over 40,” Michele Baker Benesch, president of Menu Men, a company that designs and manufactures print and digital menus, told PYMNTS in an interview earlier this year. “Sometimes their phones don’t work. They don’t know how to access the QR code. So before they can even order a drink…they’re already upset, and it’s hampering the whole customer experience.

See more : Many restaurant customers feel alienated by QR-code menus

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NEW PYMNTS SURVEY FINDS 3 IN 4 CONSUMERS HAVING HIGH DEMAND FOR SUPER APPS

About: Results from PYMNTS’ new study, “The Super App Shift: How Consumers Want To Save, Shop And Spend In The Connected Economy,” a collaboration with PayPal, analyzed responses from 9,904 consumers in Australia, Germany, UK and USA. and showed strong demand for one super multi-functional app rather than using dozens of individual apps.

Richard Dement

The author Richard Dement