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Restaurants

Olo, SOCI to centralize restaurant data management

Olo, an on-demand commerce platform for the restaurant industry, has partnered with marketing platform SOCi to centralize local data management for restaurants.

As part of this strategic partnership, SOCi will be linked to the Olo API to allow Olo’s data to pass through its platform and localized ad management solutions.

The move would improve the experience for restaurant brands, as it would allow them to update location information across multiple directories from one place.

Olo Vice President and Rails General Manager Andrea Coe said, “We are delighted to be working with SOCI to bring this exciting solution to the restaurant industry.

“We are committed to ensuring that our customers lead and benefit from the digital shift, not to chase trends.

“With SOCi integrations streamlining the process of updating location and other data for their potential customers, restaurant brands can focus less on managing various listing platforms and more on their critical day-to-day operations. .”

Olo and SOCi customers will be able to update contact information, hours of operation, location details, and brand-driven menu links through Olo’s pre-existing dashboard.

The information will be disseminated on the SOCi platform and redirected to search directories such as Google, Facebook, Yelp, Apple Maps, as well as the restaurant’s local pages and restaurant locator.

Listing management would also provide brands with insights such as profile completeness, listing accuracy, and order transaction data, which would help improve marketing strategy and location visibility.

SOCI CEO Afif Khoury said, “Our partnership with Olo is another step in unifying an increasingly complex digital landscape in hospitality.

“SOCi helps brands re-engineer and simplify their workflows by integrating the most critical platforms and making it possible to manage important customer data, information and experiences from a single source.” In February this year, Olo launched its payment platform called Olo Pay to enable its network of restaurant brands to jointly reach 85 million connected consumers.

Richard Dement

The author Richard Dement