Ford plans to open themed restaurants in Memphis

MEMPHIS, Tenn. (WMC) – As Ford Motor Company continues to build its multi-billion dollar BlueOval City complex in Stanton, the company has also set its sights on Memphis for the expansion of its burger and craft beer restaurant franchise, inspired by Henry Ford himself.

Ford’s Garage plans to open two to three of its vintage garage and Prohibition-era themed restaurants in the metro area.

Each restaurant will occupy approximately 7,5000 square feet of land and employ approximately 100 people.

“After two years of confinement and restrictions, consumers are starting to go out with family and friends again, and they are looking for entertainment. They are looking for good food and great energy in a cozy, unpretentious and unique restaurant in a casual dining space,” said Steve Shlemon, President of Ford Garage.

“Turns out Ford Motor Company’s rich history as one of America’s premier manufacturing companies also translates into a pretty cool dining experience. We’re excited to bring the Ford’s Garage experience to the Tennessee.

Ford’s Garage’s St. Augustine, Florida, with a vintage Ford model hanging above the bar.(Ford Garage)

Each restaurant is sculpted to look like a 1920s gas station and is filled to the brim with Ford memorabilia, including vintage vehicles, light fixtures and gas pumps, plus a Model T or Model A car suspended above the central bar.

To take the theme further, waiters are dressed as mechanics, blue shop towels are used as napkins, and bathroom sinks are made from tires and fuel pump nozzles. Even the bars inside the restaurants are decidedly vintage, mixing prohibition-style elements like brickwork, richly colored woods, and a hand-hammered copper bar top.

When the Florida-based chain debuted near Henry Ford’s winter home in Fort Myers, it had no association with Ford Motor Company other than its name.

But when the automaker learned of its existence, it embraced the idea of ​​collaborating on a licensing deal and allowed Ford’s Garage to use the company’s iconic blue oval logo and other imagery. Mark.

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Richard Dement

The author Richard Dement