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DirecTV to Stream Amazon Prime Video’s ‘Thursday Night Football’ to Bars and Restaurants

DirecTV and Amazon, as expectedannounced a multi-year deal to provide Prime Video Thursday night football streams to fans in 300,000 sports bars, restaurants, hotel lounges, casinos, sportsbooks and other venues nationwide.

Amazon’s Prime Video and Twitch streaming services will provide exclusive streaming of NFL Thursday Night Football games starting this season as part of an agreement signed last year with the league.

Many bars and restaurants are already set up to receive satellite service, but fewer are equipped for streaming and Amazon has no relationships with retail sites.

Financial terms were not announced.

DirecTV is also entering its final season as provider of the NFL’s out-of-market gaming package, which is also delivered to bars, restaurants and other venues by DirecTV. Google, Apple TV and Disney bid to stream Sunday Ticket and could also strike a deal with DirecTV to continue serving retail outlets.

“The sports media landscape continues to evolve rapidly, and our focus on delivering an exceptional experience to our entire range of customers must remain central to this evolution,” said Rob Thun, Director of content from DirecTV. “This deal between Amazon and DirecTV for Business comes at an important time when more and more streaming companies are getting exclusive rights to big-name sports programming and fans want to cheer on their teams at home and in bars, restaurants and other businesses with friends, family and colleagues.”

Any current DirecTV for Business customer who subscribes to Business Entertainment, Business Xtra, Commercial Entertainment, Commercial Xtra, Commercial Choice Plus and the Commercial Mas Ultra in Spanish will automatically receive this new Prime Video TNF stream at no additional cost, DirecTV said.

The first one TNF The game available for business accounts through DirecTV for Business is the final NFL preseason game on Aug. 25 between the San Francisco 49ers and Houston Texans. The agreement covers the 15 Thursday night football regular season contest, starting Sept. 15 when the Los Angeles Chargers travel to face the Kansas City Chiefs. ■

Richard Dement

The author Richard Dement