Coffee and Cafe Mavens on Main Reveals New Dream Team

September 3, 2022 – West Bend, WI – Mavens on Main, 243 N. Main Street in downtown West Bend, WI has a major announcement. Mavens owner Staci Nielsen joins forces with legendary pastry chef Derek Van Alstyne, formerly of Sweet Creations Village Bakery. The pair form Mavens on Main’s new Dream Team and will soon be Van Alstyne’s signature sweets, coffee cakes and homemade breads.

“Together we’re going to be able to do some really awesome things,” said Nielsen, who opened the cafe earlier this summer.

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Nielsen’s Coffee offers a variety of specialty Anodyne coffee (roasted in Milwaukee, WI), Rishi tea and smoothies. The front glass display cases are filled with a sight of sweet goodness with freshly baked pastries, chewy cookies, rich cupcakes and elegant scones.

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“I’m thrilled to learn from Derek,” Nielsen said. “He worked in a completely different environment than mine and he has so much experience.

“I’m also really excited for her fresh breads; it’s something I wanted to do but just didn’t have the time.

Van Alstyne, who had two bakeries in West Bend, Wi in his heyday, is chomping at the bit to start over after having sold his shop to Slinger on May 1, 2022.

“Seriously, I’m cleaning the cracks in my sidewalk, pulling weeds and trimming trees and bushes and I’m bored,” Van Alstyne said.

Wendy Wendorf

Turning 58 in November, Van Alstyne decided to come out of retirement while chatting with Chris Goeman in Slinger. “I was going to set up a bakery with him, but Mavens came together a little faster because it was already established,” he said.

“I will cook for Mavens, but I will also cook for Chris and his business Rapid Mart on Hwy 60 and Uncle Larry’s Rustic Inn on Pike Lake.”


It’s been three months since Van Alstyne closed his shop and auctioned off his gear and collectibles at Sweet Creations in Slinger. “It was an extremely difficult decision to close this store. It was hard to watch; people bought stuff and then it was done.

When asked if he had caught up on his sleep, as bakery hours normally start at 10 p.m. and end mid-morning, Van Alstyne struggled to contain his excitement.

“I’m pumped,” he said. “I’m overwhelmed. I am excited to begin.

Born and raised in Slinger, Wisconsin, Van Alstyne will begin cooking for Mavens on Main on September 12.

“I use their kitchen, their oven, everything,” he said of the space inside the Saloon Royale building. “We’re going to be rolling out (pun intended) a bunch of my old recipes including peanut squares, cream-filled coffee cakes, cheese bars, elephant ears and danishes. No donuts though, we’re not going to make donuts.

On a note of history: can you name the property at the location before Saloon Royale / Mavens on Main? What about the company before that? Click on HERE for a hint.

For additional credit, can you name the owner?

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Richard Dement

The author Richard Dement